If your Tourism or Airline-related business is looking for representation in the Australian market, look no further. Since 2013 International Travel Representation has represented numerous well-known and highly-respected companies from all corners of the industry and assisted them by providing the utmost in professional corporate representation which has enabled their sales and brand awareness to grow and flourish.

  • Explore Things

  • Attraction Tickets

  • Transportation

  • Attraction Clubs

  • Museum Tickets

  • Expensive less

  • Sightseeing

  • Outdoor Trips


Established by Justin Smythe. ITR has been operating since 2013 in response to the need for effective, cost efficient sales and marketing solutions for the travel industry. Justin has been involved in the travel industry since 1996, working for a variety of companies (large and small) and across an array of positions including Reservations, Sales Representative and National Sales manager.

Previous experience in wholesale including reservations and sales and product management with major wholesalers allows ITR to effectively specialise in the area of representation and marketing. This means that clients are supported with enhanced optimum marketing and access to all relevant contacts to ensure the achievement of goals.

The success of ITR is centred on the continued representation of clients worldwide who have been partners with ITR since its inception. ITR has a comprehensive understanding of the Australian and New Zealand marketplaces. The sales methods developed and refined over many years have regularly delivered the desired results for clients and partners.

ITR offers the following services (depending on your specific requirements, but not limited to):

• Sales Calls (retail agents, wholesalers and OTAs)
• Organise promotions, marketing/advertising, contracting, incentives and training (Face to Face and Webinars)
• Develop strategies to drive and increase sales activity
• Coordinate and escort site inspections
• Event planning of trade shows, promotional film nights and presentations for consumers and retail travel industry staff
• Negotiate override agreements with key stakeholders, retail travel consortia and their agents
• Establish and negotiate Commercial Agreements
• Work in collaboration with Business Development/Sales Teams of preferred companies
• Build and maintain positive and effective business relationships
• Management wholesale, group buyers, and OTA (with managers located in Australia) companies at a Product Manager Level.
• Coordinate monthly professional Press releases to both Trade and Consumer publications
(these are currently outsourced to ensure the achievement of the best possible result)
• Monthly EDM's to 4000+ trade employees in Australia, and a bonus 1500+ employees in NZ
• Direct EDM's to past guests.
• Market intelligence
• Training Modules

Our primary goal is that our clients are front of mind for both the industry and consumer. Furthermore, ITG is open to change and innovation as markets and relationships mature and develop over time.

If you are a supplier who would like to know more about how ITR can help your business grow, please contact us to arrange the development of a proposal that is specific to your needs.

Blurb 1

Our primary goal is that our clients are front of mind for both the industry and consumer. Furthermore, ITG is open to change and innovation as markets and relationships mature and develop over time.

Blurb 2

If you are a supplier who would like to know more about how ITR can help your business grow, please contact us to arrange the development of a proposal that is specific to your needs.

PR & Communications

Brand awareness and positive communication is essential to any business. Public Relations is one of the most cost-effective ways to increase awareness and influence opinion. At ITR, we can facilitate a PR campaign for your company and distribute communications to our strong trade and consumer media network to ensure you get the exposure you need.

We tailor the messaging to reach your targeted audience with services including: press release preparation and distribution, media liaison and events, newsletter copy, brand messaging, crisis management, copywriting and content creation.



  • I am delighted to provide this letter of recommendation for Justin Smythe, on behalf of my company Omniche Holidays. Justin began his contract with us in 2015 as our NSW State Sales Representative and has diligently worked since to increase our market presence and source business for our brand.

    He has great rapport with customers and always provides new ideas and recommendations to assist in driving our business forward. His wide-ranging industry network and superior knowledge make him an asset to our business, and I would not hesitate in recommending his services.

    If you have any other queries regarding Justin, please don’t hesitate to contact me.

    Matt Christian-Bailey

    (owner)Omniche Holidays

  • My name is Geoff Hackett, in my capacity as General Manager at Cruisefusion Australia I employed Justin Smythe as a contract business development manager for our Queensland/New South Wales territory for a period of 3 years from 2017 through to closure of our business in Feb21 due to covid19 border closures.

    Justin was instrumental in growing our agent B2B business in those regions upwards of 100% during that time. He has a passion for the travel business and a personal connection with all of his agent customers. He thinks outside the square in terms of how he can adapt his product to best suit an agents needs and always forthcoming with feedback to assist strategy in sourcing new business. I enjoyed his proactive approach to representation of our products and he was always a pleasure and easy to discuss issues with. Problem solving and dispute resolution were also a strength.

    I’d have no hesitation in reinstating Justin if our business was ever to return and can highly recommend him to any future employer in a similar role.

    Geoff Hackett

    General Manager | Cruisefusion

  • This reference is to endorse and recommend the services of Mr Justin Smythe as a representative of our company, China Travel Services which is based in China.

    Justin has been representing our product in the Australian travel market since 2016 and has shown outstanding skills in that time that has helped us increase the brand awareness of our product as well as our market share considerably since he came on board. Time and time again Justin has impressed us with his enthusiasm, efficiency, proactive suggestions and his knowledge of the tourism landscape in Australia.

    I would highly recommend him if you are looking for someone to represent your company in the Australian travel market.

    Please don’t hesitate to contact me if you require any more information.

    David Hu

    Manager | China Travel Service Aust(Pty Ltd)

  • Justin Smythe commenced as the Sales, Marketing and Business Development Representative for our company Vietnam Travel and Cruise back in the year 2018. In that time, our sales have grown significantly and the awareness of our product throughout the retail travel scene in Australia has increased immeasurably.

    Due to Justin’s large number of influential contacts within the sector, the trust that has been shown in him, and therefore our tourism products, has driven new sales and also increased the number of repeat bookings we receive from our Australian industry supporters. He has a wealth of experience dealing with a wide range of people, extensive destination knowledge and a very high problem-solving capability.

    We had no hesitation in hiring Justin after we saw what he was able to offer us, and your business should also be confident that his representation services are second-to-none. We highly recommend him and what he offers to help grow your business.


    Huyen Thanh (Ms.)

    Managing Director | Vietnam Travel and Cruise

  • It's our pleasure to recommend Justin Smythe for his experience in Sales, Marketing & Business Development in the domain of Tourism & Hospitality for Australasia region.

    Justin has been working with us for over 5 years and has rose from a role of Business Development Manager of NSW, Australia to the Regional Manager for Australasia in our organisation. He has been most versatile and well exposed Regional Managers of our organisation. His excellent reputation amongst wholesale and retail agents has been' very beneficial. He has been instrumental in collaborating with Ignite Travel Group and Travel Managers in promoting our destinations including India, Sri Lanka, Nepal and Bhutan.

    Being it brochure design, sales team recruitment, office set up or execution of the market strategy, Justin has shown proactiveness in his approach. We have found him taking up new challenges and rectifying the problems successfully. Without any doubts, his persuasive skills, multitasking skills, and abilities to cooperate and assist other team members even in remote locations are impressive and par excellence.

    Apart from above, we would also appreciate the way he adapts himself in various situations and working environment. We strongly recommend him for future prospects as we feel he would be great at his work. We wish him a bright future and good luck.

    Please do not hesitate to contact us for any further questions.

    Bhuvan Chugh

    General Manager | Travel Sapphire


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